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Free advertising
A text ad exchange is not a traffic exchange or a safelist etc.
So what is the difference?
1.traffic exchange
You log into your traffic exchange and surf to view programs and
on turn your programs get shown to other people. Traffic here is
24/7 getting your page shown many times aday.
2.text ad exchange
You log into and view the text about a program and have a link to
click so you may view it.
3.safelist
You log into to send out email to members of the safelist your ad
about a program etc. where they can read about it and also have a
link to view the program.
Safelist do send out special emails out to your contact or signup
email and like wise the text ad exchanges have also adopted this
method.
All in all these 3 are the cheepest ways of advertising to get your
promotions out there and even the top Internet gerus use them and
some of them even are owners of their own.
They all create traffic to get you spidered by the search engines,
the more you are seen the better you are.